Scope: Creative Direction, Strategy,
Photography, Motion Graphics, Content
Creation
Photography, Motion Graphics, Content
Creation
New Rule is a quality streetwear brand built on the mission to Rise Up, Lead, and Empower. Through a mix of strategic marketing and intentional design, I developed a cohesive brand experience across every touchpoint. This work included scouting photoshoot locations, sourcing models, directing campaigns, creating brand-aligned graphics for apparel and social media, and designing a user-friendly website that simplified the checkout process.
As a result, New Rule experienced multiple successful launches, organically reaching new customers and influencers while
expanding its visibility and strengthening its connection with its
audience.
expanding its visibility and strengthening its connection with its
audience.
I conceptualized and designed this campaign for the brand’s debut of their new product. While directing this project, the goal was to create a product that was timeless but still connected with the brand’s mission and audience. I created the social media graphics to showcase the product in a real-world context.
Atlanta Run Club (ARC) is a social, pop-up run club founded in 2018 by James Ro. Originally starting in Duluth, GA, it has since expanded throughout the Metro Atlanta area. I designed this collection as a conceptual collaboration between ARC and Nike, building on their existing partnership. By utilizing a mood board and market research, I was able to simplify the design process and showcase the full range of my creative capabilities.
This graphic was created to showcase the community Atlanta Run Club has built in the heart of the city. The coordinates point to Nike Ponce, which serves as the home base for the club.
I chose the font for ARC to complement the club's previous aesthetics and lean into their established design language.
