Atlanta Run Club (ARC) is a social, pop-up run club founded in 2018 by James Ro. Originally starting in Duluth, GA, it has since expanded throughout the Metro Atlanta area.
Designed this collection as a conceptual collaboration between ARC and Nike, building on their existing partnership. By utilizing a mood board and market research, I was able to simplify the design process and showcase the full range of my creative capabilities.
This graphic was created to showcase the community Atlanta Run Club has built in the heart of the city. The coordinates point to Nike Ponce, which serves as the home base for the club.
I chose the font for ARC to complement the club's previous aesthetics and lean into their established design language.
